STORYTELLING FOR COMMUNITY FUNDING When is the last time you read the user guide to a new product? How often do you read the dense legal copy at the end of a credit card bill? If you’re like most people, not that often. And the reason is that the copy isn’t that compelling. It’s an…
WHAT DOES IT TAKE TO ENGAGE YOUR MEMBERSHIPS THROUGH SOCIAL MEDIA? As any marketing manager will tell you, a robust social media presence is essential to nonprofit success. After all, it is much easier to reach people via Facebook or Twitter than it is to cold call your way through a phone book. And analytics…
WHAT WILL YOUR ICE BUCKET CHALLENGE BE? With the success of the ALS bucket challenge, many nonprofits are trying to find a way to piggyback onto the success of the fundraiser. And since nonprofits face many challenges trying to stay afloat, many may look to recreate the ALS challenge, often spending too much money on…