One of the simplest ways to reach a wider audience and increase the funds flowing into your organization is to enhance your web presence. The Web is the go-to platform for information gathering and engagement, and it’s the most potent and powerful way for you to effectively spread your message.
Your donors give you an awful lot, so why not give something back? Blogging is a perfect way to do just that, while still helping you attain your goals.
Let’s take a look at how to make your blog work for you, while also serving your donors.
The truth is it doesn’t really matter what your nonprofit does, a blog can help.
When it boils right down to it, nearly every nonprofit is trying to do two thing: raise more money and develop great ideas.
After that things get a little fuzzy. Everyone knows the goal they’re trying to achieve, but it’s not always obvious how exactly to get to those goals. Believe it or not, we can address both of these concerns with a blog.
One of the easiest ways to formulate ideas is to listen and interact with the people you serve. Your blog is the perfect conduit for discourse between you and your member base. As I mentioned in a previous article, your nonprofit has many members that have been heavily active in your cause for many years. These people are leading experts in their field, and they have loads of valuable information to offer.
Let these people work for you. Let them communicate their ideas with your base, and then listen to see what people think. This discourse is a breeding ground for new ideas and approaches that will keep your message fresh.
A blog lets you communicate with your donors like few other platforms. It allows you to increase discourse and discussion and aids in the free flow of ideas. All of this leads to an increase in one significant thing: engagement.
Keeping your members and donors engaged is key to keeping them donating and volunteering. When members feel as if their voices are being heard, they’re much more likely to actively participate in your cause through donations or volunteer work – two things that are crucial to keeping any nonprofit organization running.
If you’re going to blog, make sure that you do it right. Make the blog worth your reader’s time. You have a wealth of knowledge and experience just waiting to be tapped within your organization, so let those talented individuals contribute!
Your blog is one of your primary modes of communication with your members and donor base, so put in the work to ensure that it’s something that will get people excited, talking and donating!
The best thing about blogs is that they’re essentially free to start! Beyond the time it takes to write your posts, you’ll have to pay nothing to hosts and manage your blog (in most cases). If things really take off you can always consider upgrading your options, but a simple blog is all you really need, and that means cheap!
So get out there and start blogging, you’ll be amazed at the results!
